Comprehensive Framework for Doctor & Nurse Acquisition | Swasewa Platform
Swasewa is transforming healthcare accessibility in Nepal through a comprehensive digital platform connecting healthcare providers with patients seeking teleconsultations, home care services, pharmacy access, and diagnostic services.
This document outlines our strategic framework for onboarding doctors and nurses, establishing a sustainable two-sided marketplace that benefits both healthcare providers and patients across urban and rural Nepal.
Strategic segmentation and prioritization of healthcare providers
Phase 1 Launch: Dhulikhel+ Bhaktapur + Kathmandu → Establish proof of concept and operational excellence before expanding to major cities (Pokhara, Chitwan, Biratnagar)
Multi-channel acquisition strategy for healthcare providers
Field representatives conduct in-person meetings at clinics and hospitals
Collaborate with Nepal Medical Council and local medical chambers
Partner with nursing colleges for placements and internships
WhatsApp, email campaigns, LinkedIn, and Facebook professional groups
Incentivized peer-to-peer recommendations from existing providers
Local job fairs and community healthcare events for nurse recruitment
Compelling benefits for healthcare providers
Patients in Nepal face significant barriers to accessible, affordable healthcare including limited access to specialists, time-consuming clinic visits, expensive diagnostic services, and inadequate home care options. Swasewa bridges this gap through a comprehensive digital health platform.
• Professional Deck: Patient growth projections, market opportunity, competitive
advantages
• Live App Demo: Interactive walkthrough of provider portal and features
• Case Studies: Early adopter success stories and earnings potential
• ROI Calculator: Personalized income projections based on availability
Flexible monetization strategies aligned with provider preferences
Transparent, performance-based compensation with no upfront costs
Hybrid model with volume-based platform fee
Free Until 30 Consultations/Month
Then NPR 2,000/month platform fee
Per-booking compensation with built-in travel allowance
Minimum income guarantee for committed nurses
NPR 8,000/Month Minimum Guarantee
Revenue share applies when earnings exceed guarantee
Reduced Commission: 20-25% platform fee instead of 30% for first 50 providers
Founding Member Badge: Special designation and featured listing priority
Guaranteed Patient Flow: Internal promotion ensures initial booking volume
Streamlined 8-phase implementation framework
Target Conversion Rate: 20-25% from initial contact to active provider
Comprehensive onboarding program for platform excellence
Ensuring successful first experiences and ongoing support
First 10-20 providers receive guaranteed patient consultations through internal marketing campaigns. This builds confidence and allows providers to familiarize themselves with the platform in a low-pressure environment.
Each new provider is assigned a dedicated account manager for personalized support, troubleshooting, and optimization guidance. Regular check-ins ensure smooth operations and address concerns promptly.
Providers receive detailed monthly reports including patient volume, earnings breakdown, patient satisfaction ratings, and performance benchmarking against peers.
Monthly webinars, provider forums, and continuing education opportunities foster a sense of community and professional development among Swasewa healthcare providers.
• Patient Metrics: Total consultations, new vs. repeat patients, demographics
• Financial Data: Gross earnings, platform fees, net income, growth trends
• Quality Indicators: Average rating, patient feedback, response time
• Comparative Analysis: Performance vs. specialty peers, ranking insights
Long-term partnership programs and loyalty incentives
Platform fee decreases based on tenure and volume: 6 months → 28%, 1 year → 25%, 2 years → 22%
NPR 5,000 bonus for each qualified provider referred who completes 10+ consultations
Monthly "Top Provider" awards with bonus payments and premium profile placement
Free access to online medical courses, certifications, and professional development resources
Priority access to new platform features, specialty clinics, and corporate health contracts
Marketing support, patient management software, and business analytics dashboards
90-Day Retention: 85% of onboarded providers
1-Year Retention: 70% of onboarded providers
Average Monthly Consultations: 40+ per active doctor, 25+ visits per active nurse
Detailed strategic differences between doctor and nurse onboarding
| Category | Doctors | Nurses |
|---|---|---|
| Primary Service Model | Teleconsultation (video/chat/phone), Prescription management, Follow-up care | Home visits, Vital monitoring, Sample collection, Medication administration |
| Target Specialties | General medicine (priority), Pediatrics, Gynecology, Dermatology, Orthopedics | General nursing, Home care specialists, Sample collection certified, Critical care (ICU experience valued) |
| Recruitment Channels | Direct clinic visits, Medical associations (NMC), Hospital partnerships, Peer referrals | Nursing colleges, Job fairs, Staffing agencies, Community outreach, Hospital staff networks |
| Key Value Proposition | Incremental income without infrastructure costs, Flexible schedule, Geographic expansion, Professional visibility | Supplemental income, Verified safe bookings, Travel allowance, Weekly payouts, Professional development |
| Revenue Model (Primary) | 70% provider / 30% platform revenue share per consultation | 60% provider / 40% platform revenue share per booking |
| Alternative Model | Free until 30 consultations/month, then NPR 2,000 monthly fee | NPR 8,000/month minimum guarantee with revenue share above threshold |
| Agreement Components | Teleconsultation rights, Data privacy, Payment cycle, NMC compliance, Malpractice considerations | Home visit protocols, Safety measures, Background verification, Travel policies, Liability coverage |
| Training Focus | Virtual consultation techniques, Digital prescription tools, Patient communication via chat/video | Home visit safety, Equipment usage, Vital logging, Professional boundaries, Emergency protocols |
| Verification Requirements | NMC registration, Medical degree, Specialty certifications, Experience verification | Nursing license, Police clearance, Background check, Vaccination records, Reference verification |
| Quality Metrics | Patient satisfaction ratings, Response time, Consultation completion rate, Prescription accuracy | Patient ratings, Punctuality, Service quality, Professional conduct, Safety compliance |
| Retention Incentives | Progressive commission reduction, Volume bonuses, Featured listings, Referral payments, CME credits | Weekly guaranteed pay, Rating bonuses, Career advancement, Skill certifications, Equipment stipends |
| Expected Volume (Monthly) | Target: 40+ consultations per active provider | Target: 25+ home visits per active provider |
Phased implementation plan with clear milestones
Establish separate outreach teams for doctors (3 members) and nurses (3 members)
Develop tailored pitch decks, demo videos, and training modules for each segment
Onboard 10-15 doctors (8 GPs + 2-3 specialists) and 20-30 nurses in Dhulikhel+ Bhaktapur
Execute guaranteed booking campaigns, provide hands-on support for initial consultations
Collect feedback, refine processes, optimize commission structures based on pilot learnings
Expand operations to capital city with proven model, targeting 50+ providers
Launch provider referral program, leverage medical associations for network expansion
Expand to major cities (Pokhara, Chitwan, Biratnagar) with established playbook
Pilot Phase (Dhulikhel+ Bhaktapur): 6-8 weeks to onboard initial cohort
Kathmandu Expansion: 3-4 months after pilot success
National Scale: 6-12 months for major city coverage
Target by Year 1: 150+ doctors, 300+ nurses across Nepal
Measuring onboarding effectiveness and provider satisfaction
The success of Swasewa's healthcare platform depends on establishing a robust, engaged network of quality healthcare providers. This onboarding strategy positions us to:
Build provider density to ensure patient choice and service availability
Rigorous vetting, training, and ongoing quality monitoring
Create mutual value that sustains provider engagement and loyalty
Proven playbook enables efficient geographic expansion
Next Steps
1. Finalize outreach team recruitment and training materials
2. Secure partnerships with key medical associations and nursing colleges
3. Launch pilot onboarding program in Dhulikhel+ Bhaktapur with target of 30-40 providers
4. Monitor KPIs and iterate based on feedback and performance data
5. Prepare Kathmandu expansion based on validated pilot learnings
© 2025 Swasewa Healthcare Platform | Confidential Business Strategy Document
For Internal Use Only